We are seeking a strong Website Product Manager to lead the strategic and day-to-day management of our four websites. This Manager will also develop a strategic roadmap and perform the tactical execution for the websites.
Define EdTA’s website strategy to meet business objectives and create a holistic user experience across platforms. Develop, execute, and maintain a clear and concise roadmap.
Translate business goals and end-user needs into product strategy.
Collaborate with stakeholders to define and detail market-specific needs/requirements and ensure the financial viability of new development.
Research and analyze current trends in online audience habits and online market environments to establish measurable benchmarks for EdTA websites. Analyze website performance continually and refine sites based on learnings.
Meet with users and stakeholders as needed to understand processes, pain points, and system waste to identify where to improve the user experience.
Ensure websites follow best practices to increase traffic, improve user/member engagement, and acquire customer leads.
Manage the full product life cycle of EdTA’s websites, focusing on site usage, retention, member satisfaction, ROI, and other association objectives.
Perform day-to-day management of websites on WordPress and Higher Logic CMS platforms – configuration, administration, maintenance, and content posting as needed.
In collaboration with the graphic designer, develop page layouts, templates, and widgets to meet current business needs. Identify, install, and maintain plug-ins as needed.
Implement tracking mechanisms to measure effectiveness of content and ecommerce goals.
Work collaboratively with all departments to deploy solutions for content, advertising, member support, events, and other association needs.
Receive, prioritize, and complete incoming requests from stakeholders while keeping in mind the business strategy, product vision, and user needs.
Create monthly reports to update leadership on website performance.
Maintain relationships with external developers and internet service providers.
Education and Experience Required:
Bachelor’s degree in computer science, web design, or related field
Minimum 5 years of experience in website/product management with media or consumer-facing online technologies
Skills and Qualifications:
Expert knowledge of responsive web development, HTML, and CSS
Highly skilled in WordPress administration with adaptability to various CMS platforms (experience with Higher Logic a plus)
Proficient in Adobe Creative Suite (specifically Photoshop, Illustrator, and InDesign) and Office 365
Expert knowledge of Google Analytics, Tag Manager, Search Console, and AdWords, as well as SEO best practices
Functional understanding of website coding allowing you to troubleshoot problems and identify solutions
Ability to work independently and prioritize a wide-ranging workload
Excellent project management skills with strong deadline orientation
Experience managing projects using Jira, Trello, Wrike, or similar project management software a plus
Ability to adapt to change in the work environment; manage competing demands; change approach or method to best fit the situation; and deal with frequent change, delays, or unexpected events
Ability to identify, analyze, and resolve problems in a timely manner
Positive, team-oriented attitude
Calm, organized, patient, diplomatic, and confident demeanor in working with staff, management, and vendors
Ability to communicate both verbally and in writing to a wide range of audiences
Ability to speak both business and coding languages and liaise between the two worlds
Advanced attention to detail, accuracy, and thoroughness in all work
Ability to meet accuracy, quality, and deadline requirements
Job Location: Cincinnati, OH. Fully remote work is possible for this position.
Telecommuting is allowed.
Internal Number: 2020-1031
About Educational Theatre Association
The Educational Theatre Association is an international nonprofit association with more than 139,000 active members. EdTA’s mission is shaping lives through theatre education: honoring student achievement in theatre; supporting teachers by providing professional development, resources, and recognition; and influencing public opinion that theatre education is essential and builds life skills. EdTA is the home of the International Thespian Society, an honorary organization established at nearly 5,000 schools, that has inducted more than 2.4 million theatre students since its founding in 1929. EdTA also produces the International Thespian Festival and publishes Dramatics magazine online for high school theatre students, and Teaching Theatre, an online journal for theatre education professionals. The Educational Theatre Foundation is the philanthropic arm of EdTA.