We are seeking an experienced Content Manager for day-to-day management of content on Schooltheatre.org, Dramatics.org, and Educationaltheatrefoundation.org. This position also executes our paid and organic social media strategy and develops content for audience development, marketing, and member engagement. Responsibilities include development, digital publishing and freelancer management.
Generate ideas, write, and edit new and existing digital content for all channels to serve business objectives.
Manage editorial workflow for posting content to websites and social media; ensure all deadlines are met.
Ensure all content fits the association’s voice and style and is optimized for each channel and target audience.
Write press releases for association events, programs, awards, and news following PR best practices.
Craft effective marketing copy for events, membership recruitment and retention, and EdTA programs that follows copywriting best practices and brand guidelines.
Develop copy for website landing pages and lead-generation forms that adheres to SEO best practices. Optimize copy for email and social publishing.
Build, post, and proof content on existing digital channels. Ensure content is properly formatted and search-engine optimized.
Source, edit, and/or create images and multimedia to accompany digital stories and social media posts.
Study analytics and use metrics to validate creative decisions and drive audience growth.
Maintain available list of freelancers to create and produce content as needed.
Oversee freelancer contracts and invoices in keeping with department budget guidelines.
Education and Experience Required:
Bachelor’s degree in marketing, communications, journalism, digital media, or related field
Minimum 5 years of experience in digital marketing and communications and/or content development, including a portfolio of professional writing samples
Theatre or arts interest or background is a plus
Skills and Qualifications:
Exceptional writing and editing skills with meticulous attention to detail
Abilility to curate, create, and publish content from start to finish
A strong service journalism sensibility with a knack for packaging content and crafting click-worthy headlines
Deep knowledge of SEO and best practices for optimizing content for the web and social media
Expertise working in CMS platforms, preferably WordPress, and using tools such as Google Analytics to inform strategy
Working knowledge of HTML
Adaptability, organization, and time management — you can juggle many projects and shift gears quickly
Exceptional verbal and written communication skills to effectively engage a wide range of audiences including staff, management, freelancers, vendors, members, and readers
Comfort in relating to all levels of staff and diversity of personalities
Positive, team-oriented attitude
Ability to prioritize and act independently within your own authority
Proficiency with Adobe Creative Suite, Microsoft Office, and Google Docs
Experience using project management/ticketing software (Jira, Trello, Sharepoint, Wrike) a plus
Proficiency in AP style preferred
Job Location: Cincinnati, OH. Fully remote work is possible for this position.
Telecommuting is allowed.
Internal Number: 2020-1021
About Educational Theatre Association
The Educational Theatre Association is an international nonprofit association with more than 139,000 active members. EdTA’s mission is shaping lives through theatre education: honoring student achievement in theatre; supporting teachers by providing professional development, resources, and recognition; and influencing public opinion that theatre education is essential and builds life skills. EdTA is the home of the International Thespian Society, an honorary organization established at nearly 5,000 schools, that has inducted more than 2.4 million theatre students since its founding in 1929. EdTA also produces the International Thespian Festival and publishes Dramatics magazine online for high school theatre students, and Teaching Theatre, an online journal for theatre education professionals. The Educational Theatre Foundation is the philanthropic arm of EdTA.